Hi, I’m Marcus. I design experiences where you don’t have to trade security for ease of use. You can have both.

I led global teams defining the digital experience for the Trust & Security portfolio at JPMorgan Chase. My work bridged rigorous security protocols and seamless user experiences for over 35 million customers — passkeys and passwordless sign-in, identity verification, and the moments where we protected someone’s life savings without getting in their way. I represented our design team in the FIDO Alliance UX Working Group.

The other half of my work is applied AI. I led an AI-native design practice: my teams used AI across the design and research cycle, and my work now reaches the AI agents themselves — how they prove who they are, and how they act safely on the user’s behalf. Solving complex business problems with a “customer-first” innovation mindset has not changed. The tools have.

Passwordless has been my through-line ever since.

Before JPMorgan Chase I directed the User Centered Design team at Align Technology, where we built the product design team, the process and the design system from scratch. Before that I led the User Experience team at McAfee and Intel for a decade — through the Intel acquisition and the McAfee spin-out — including True Key, a biometric multi-factor identity product built on the principle that “you are the password.”

I believe that we spend too much time with our colleagues to not make it meaningful. Seeing customers enjoy the products we create gives me tremendous satisfaction, but seeing my team grow and succeed gives me a sense of purpose.

Brazilian · father of two · soccer passion, Real Madrid, Flamengo, São Paulo